Compare with competitor photograph, of ST market performance is very excellent 2006, crop of serial EEPROM chip achieves 1.7 billion, rise than 2005 22% . The analysis of the ISuppli of comment of BenoitRodrigues of general manager of EEPROM product department of ST shows when the result, “ depends on the global market share of 25% , we remain the dominant firm of EEPROM market, the competitor that sale leaves we are the closest than ranking the place is much 50 million dollar. ”
Rodrigues is attributed to the success of ST improve EEPROM technology, production ceaselessly efficiency and reinforce the market strategy that encloses innovation, and the accredit that devotes oneself to the development of EEPROM market for a long time to win a client thereby. Because master advanced technology, ST has the density on the world the standard EEPROM product with the biggest, the rapiddest rate, still having at the same time also is the size on the world is the smallest, the chip with highest cost effectiveness is enclosed. The main advantage of this company is product model all ready: Share interface of 3 kinds of bus line optional, the packing density of I2C and SPI series is as high as 1-Mbit; Nobody can compare production efficiency, inferior micron workmanship has highest property, it is course of study inside especially of car market consult actually standard.
The serial EEPROM chip of ST is used extensively at all sorts of markets, especially car market utilization rate is top, the car of ST is achieved with temperature of EEPROM chip job - 40 ℃ arrive 125 ℃ , accord with flow of high reliability attestation (HRCF) standard; The serial EEPROM of ST still is used at control of electron of communication, consumption, industry and PC to wait for applied domain. 2006, the market growth such as TV of module of electronic game, LCD, number and wireless local area network is very driving.
Arrive from general memory chip special EEPROM, the memory product line of ST is very broad, these products are ST and the joint development of main OEM firm that promote new market development. Through building strategic alliance with the lead company of staple market, the advantage of ST is clear manufacturer of chip of memory of prep above other. The special memory of ST (ASM) breaks sexual memory technology easily to be platform with a general blame, can wait for OTP, ROM and EEPROM different memory chip conformity is enclosed in inside, use a series of bus line interface.
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